3 Telltale Signs It’s Time to Rebrand
Y ou might have taken a look at your logo and felt embarrassment, or maybe you are trying to work out why your business just isn't growing like you thought it would. It could be time for a refreshment of your branding. Here are 3 telltale signs it's time to rebrand.
1. It no longer aligns with your ideas, services, values and clients
For a brand to be successful it needs to reflect your business (who you are and what you do). If clients are struggling to understand what you sell or what you stand for it will be hard for you too sell your services. For example if your business was focusing on selling skincare for a more high-end client base and your branding looks tacky or homemade you aren’t going to attract the right attention. It’s key to have a brand that resonates with your business in order to draw in your dream customer.
2. You’ve never invested in your branding
It’s totally fine for business owners to diy their branding when they are just starting out. We’ve all been there, and there’s no shame in having a family friend make your logo, or even tackle it yourself. But now that your business has grown and you’re struggling to pass sales goals or attract new attention, it’s time you invest in a professional that will create a brand that will grow with you. (If you’re interested, check out my services to see if I’m the right fit for you!)
3. You're not in love with your brand
As a business owner it's important that you love your brand. It’s hard to run a business when you’re embarrassed of your own logo and website. Take the plunge in hiring a professional to create something you will love. If you’re not sure yet about investing in your branding, don’t sweat it! Have a look at pinterest or different designers feeds for inspiration to guide you in creating your brand.