3 Branding Tips for Small Business Owners
As a small business owner it can be daunting stuff. There’s so much pressure on you to have an amazing and successful first month and first year. But the reality is that without a coherent and beautiful brand identity you might be left wondering how you are ever going to become successful. In this blog post I will be sharing with you three tips on how to create a stunning brand that will attract your dream clients.
Have more than a logo
While logos are important, when it comes down to the whole package people are seeing a lot more than just your logo. In order to really drive sales and leads you need to have beautiful visuals in all areas. This includes social media posts, headers, newsletters, your website, and other platforms.
Invest in a professional
It might be too early for you yet to invest in a designer but the payoff is completely worth it. You save more money in the long run by having a beautiful branding identity that will attract your dream client than by getting your friend to do it for you, and having to pay for a professional a month later. That’s a month of clients missed by not having a brand that will grow with you, not against.
Don’t follow trends
Trends come and go. There will be plenty of new logo trends in the year ahead that might catch your eye but you want a brand that will really work with you and not go out of style in a few months. Some trends include the watercolour designs you see on fashion bloggers, or craft bloggers. While these are nice, you want logo thats unique and by following a trend you are competing with a ton of other business owners with the exact same logo. You want to be able to stand out and create a logo that someone can remember and be like, “Oh Hey! That’s your business.”
And there you have it, 3 branding tips for small business owners. If you’re in need of a professional to design your brand, branding is kinda my thing! Feel free to look at my services or get in contact with me!